The gap between the ‘best and the rest’ has grown, as has the trust gap between the news media and social media. In many countries we see audiences turning to trusted brands – in addition to ascribing a greater confidence in the media in general. But in most cases, this has still not come anywhere near making up for lost income elsewhere.Īnd yet, this crisis has also shown the value of accurate and reliable information at a time when lives are at stake. New business models such as subscription and membership have been accelerated by the crisis, as we document in this year’s report. Our country pages this year are full of stories of journalistic lay-offs as advertisers take fright in the face of a global economic downturn. The crisis – complete with lockdowns and other restrictions – has hastened the demise of printed newspapers, further impacting the bottom line for many once proud and independent media companies. Or learn how to find trending topics in your industry.More than a year after it began, the Coronavirus pandemic continues to cast a dark cloud over the health of our communities – as well as that of the news industry. It gives you access to the largest keyword database on the market.Įxplore the top trending topics in marketing, real estate, ecommerce, investment, small business, health, and travel. Tip: Find search volumes for keywords with Semrush’s Keyword Overview tool. If you can find a way of introducing celebrity appeal in your own content, you may see an uptick in traffic. Khloé Kardashian, Paris Hilton, Julia Garner, and Tom Hiddleston are just some of the other stars who appear in these results. The 16th President of the United States is perhaps surfacing because of recent political debates and conflict. It’s no surprise that so many people wanted to track what was going on. Netflix stock fell dramatically during 2022, from a peak of $620.61 to a low of $162.71. It goes to show that a multi-channel approach to marketing has a big impact. Ultimately, this is most likely driven by PR. Our analysts suggest that this is probably better than winning an Academy Award. Oscar Isaacįamous actor Oscar Isaac comes in at number two. Results like this are indicative of a strong brand awareness campaign. It’s an international organization with the mission to promote animal welfare and protect endangered animals. Humane Society rules the roost, at the very top of the most searched for topics. Here’s some more detail about the top five: 1. Tip: Want to know the top trending topics today? Check out the daily search trends on Google Trends. To pick a few, we see in the top results:Ĭan you leverage sports news in your own content? Sponsoring a local team or sharing your allegiance might bring some additional views. But it goes to show that people are still keen to use the “near me” search term to make sure that the results are super relevant to them. “Near Me” Boosts RelevancyĬovid vaccine near me: Okay, this one was a given-and we hope it won’t be so popular next year. By targeting niche and local keywords and using Google Business Profile, if it applies. If you have a small ecommerce store or bricks-and-mortar location, you can still win. But it’s the big brands that truly dominate the online search space. There’s no doubt that ecommerce is going strong, and will continue to thrive in the coming year. The top four trending searches relate to retail: Diving into the details, we’ve pulled out the following insights: 1.
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